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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities Wilson Ozuem 2022 edition
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Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
Wilson Ozuem
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.
248 pages, 10 Illustrations, black and white; XVII, 248 p. 10 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de marzo de 2023 |
| ISBN13 | 9783030944469 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 248 |
| Dimensiones | 150 × 220 × 10 mm · 354 g |
| Lengua | Alemán |
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