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Political Parties and Campaigning in Australia: Data, Digital and Field - Political Campaigning and Communication Glenn Kefford 2021 edition
Political Parties and Campaigning in Australia: Data, Digital and Field - Political Campaigning and Communication
Glenn Kefford
It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices, and demonstrates that there is a disconnect between what Australian voters think about these issues and the way that parties campaign in the 21st century.
217 pages, 20 Illustrations, color; 1 Illustrations, black and white; XVII, 217 p. 21 illus., 20 ill
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de febrero de 2022 |
| ISBN13 | 9783030682361 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 217 |
| Dimensiones | 150 × 220 × 10 mm · 313 g |
| Lengua | Alemán |