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Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth Bartosz Deszczynski 1st ed. 2021 edition
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Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth
Bartosz Deszczynski
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain.
279 pages, 24 Illustrations, black and white; XXI, 279 p. 24 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de marzo de 2021 |
| ISBN13 | 9783030673376 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 279 |
| Dimensiones | 221 × 155 × 21 mm · 498 g |
| Lengua | Alemán |
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