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An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries - Management for Professionals Florian Kaefer 2021 edition
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An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries - Management for Professionals
Florian Kaefer
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.
289 pages, 48 Illustrations, black and white; XIII, 289 p. 48 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de marzo de 2022 |
| ISBN13 | 9783030671464 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 289 |
| Dimensiones | 155 × 233 × 19 mm · 454 g |
| Lengua | Alemán |
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