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Success in the Bottom of the Pyramid Market in Africa: The Case of Multinational Pharmaceutical Companies - SpringerBriefs in Business Philipp Von Carlowitz 1st ed. 2020 edition
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Success in the Bottom of the Pyramid Market in Africa: The Case of Multinational Pharmaceutical Companies - SpringerBriefs in Business
Philipp Von Carlowitz
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.
120 pages, 9 Tables, color; 13 Illustrations, color; 2 Illustrations, black and white; XV, 120 p. 15
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de noviembre de 2020 |
| ISBN13 | 9783030590673 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 120 |
| Dimensiones | 150 × 220 × 10 mm · 454 g |
| Lengua | Alemán |
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