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B2B Marketing: A Guidebook for the Classroom to the Boardroom - Management for Professionals 2021 edition
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B2B Marketing: A Guidebook for the Classroom to the Boardroom - Management for Professionals
Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation.
755 pages, 1 Illustrations, color; 249 Illustrations, black and white; XXVII, 755 p. 250 illus., 1 i
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de mayo de 2022 |
| ISBN13 | 9783030542948 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 755 |
| Dimensiones | 150 × 220 × 10 mm · 1,18 kg |
| Lengua | Alemán |
| Editor | Seebacher, Uwe G. |
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