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Consumer Nationalism and Barr’s Irn-Bru in Scotland - Consumption and Public Life David Leishman 2020 edition
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Consumer Nationalism and Barr’s Irn-Bru in Scotland - Consumption and Public Life
David Leishman
This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism.
264 pages, 12 Tables, color; 12 Illustrations, color; 3 Illustrations, black and white; XVI, 264 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de octubre de 2020 |
| ISBN13 | 9783030533816 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 264 |
| Dimensiones | 150 × 220 × 20 mm · 485 g |
| Lengua | Alemán |
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