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A Business History of the Bicycle Industry: Shaping Marketing Practices Carlo Mari 2021 edition
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A Business History of the Bicycle Industry: Shaping Marketing Practices
Carlo Mari
Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.
137 pages, 2 Illustrations, color; 39 Illustrations, black and white; XV, 137 p. 41 illus., 2 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de noviembre de 2021 |
| ISBN13 | 9783030505653 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 137 |
| Dimensiones | 150 × 220 × 10 mm · 214 g |
| Lengua | Alemán |
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