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Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy - Palgrave Advances in Luxury Thomai Serdari 1st ed. 2020 edition
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Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy - Palgrave Advances in Luxury
Thomai Serdari
Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.
191 pages, 17 Illustrations, color; 1 Illustrations, black and white; XXII, 191 p. 18 illus., 17 ill
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de septiembre de 2020 |
| ISBN13 | 9783030453008 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 191 |
| Dimensiones | 219 × 156 × 21 mm · 414 g |
| Lengua | Alemán |
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