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Marketing Channels and Supply Chain Networks in North America: A Historical Analysis - SpringerBriefs in Business Robert D. Tamilia 2020 edition
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Marketing Channels and Supply Chain Networks in North America: A Historical Analysis - SpringerBriefs in Business
Robert D. Tamilia
This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.
67 pages, 1 Illustrations, black and white; VI, 67 p. 1 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de abril de 2020 |
| ISBN13 | 9783030448691 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 67 |
| Dimensiones | 150 × 220 × 10 mm · 454 g |
| Lengua | Alemán |
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