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Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation Daniele Scarpi 2020 edition
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Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation
Daniele Scarpi
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research.
192 pages, 3 Illustrations, black and white; XXI, 192 p. 3 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de mayo de 2020 |
| ISBN13 | 9783030438753 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 192 |
| Dimensiones | 150 × 220 × 20 mm · 435 g |
| Lengua | Alemán |
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