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Oscar Buzz and the Influence of Word of Mouth on Movie Success Owen Eagan 2020 edition
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Oscar Buzz and the Influence of Word of Mouth on Movie Success
Owen Eagan
This book explores why word of mouth is the most important determinant of a movie’s success. His astute analysis sheds light on the role of film festivals, film critics, Oscar campaigns, and word of mouth in influencing a film's success.
132 pages, 9 Illustrations, color; 6 Illustrations, black and white; XIII, 132 p. 15 illus., 9 illus
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 28 de marzo de 2020 |
| ISBN13 | 9783030411794 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 132 |
| Dimensiones | 150 × 220 × 20 mm · 394 g |
| Lengua | Alemán |
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