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Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes Francesco Raggiotto 2020 edition
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Consuming Extreme Sports: Psychological Drivers and Consumer Behaviours of Extreme Athletes
Francesco Raggiotto
By demonstrating that extreme consumers are characterized by a unique psychology that leads them to act and think differently, this book offers scholars deeper insights into consumer behaviour, while also helping practitioners target this lucrative marketing segment more effectively.
126 pages, 3 Illustrations, black and white; IX, 126 p. 3 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de marzo de 2020 |
| ISBN13 | 9783030401269 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 126 |
| Dimensiones | 150 × 220 × 20 mm · 317 g |
| Lengua | Alemán |
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