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Non-market Strategies in International Business: How MNEs capture value through their political, social and environmental strategies - The Academy of International Business 2020 edition
Non-market Strategies in International Business: How MNEs capture value through their political, social and environmental strategies - The Academy of International Business
The Academy of International Business (UK and Ireland Chapter) Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business.
249 pages, 3 Illustrations, color; 13 Illustrations, black and white; XIX, 249 p. 16 illus., 3 illus
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 22 de diciembre de 2019 |
| ISBN13 | 9783030350734 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 249 |
| Dimensiones | 150 × 220 × 20 mm · 576 g |
| Lengua | Alemán |
| Editor | McGuire, Steven |
| Editor | Shirodkar, Vikrant |
| Editor | Strange, Roger |