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The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations - Palgrave Studies in Practice: Global Fashion Brand Management 2020 edition
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The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations - Palgrave Studies in Practice: Global Fashion Brand Management
Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.
30 Illustrations, black and white; Approx. 150 p. 30 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de junio de 2020 |
| ISBN13 | 9783030261207 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 166 |
| Dimensiones | 220 × 156 × 21 mm · 430 g |
| Lengua | Alemán |
| Editor | Massi, Marta |
| Editor | Turrini, Alex |
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