Digital and Social Media Marketing: Emerging Applications and Theoretical Development - Advances in Theory and Practice of Emerging Markets -  - Libros - Springer Nature Switzerland AG - 9783030243760 - 20 de noviembre de 2020
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Digital and Social Media Marketing: Emerging Applications and Theoretical Development - Advances in Theory and Practice of Emerging Markets 2020 edition

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This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.


339 pages, 36 Illustrations, color; 7 Illustrations, black and white; XV, 339 p. 43 illus., 36 illus

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 20 de noviembre de 2020
ISBN13 9783030243760
Editores Springer Nature Switzerland AG
Páginas 339
Dimensiones 233 × 154 × 27 mm   ·   558 g
Lengua Alemán  
Editor Dey, Bidit
Editor Dwivedi, Yogesh K.
Editor Gutierrez, Anabel
Editor Kizgin, Hatice
Editor Rana, Nripendra P.
Editor Sahu, Ganesh P.
Editor Singh, Nitish
Editor Slade, Emma L.

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