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Digital and Social Media Marketing: Emerging Applications and Theoretical Development - Advances in Theory and Practice of Emerging Markets 2020 edition
Digital and Social Media Marketing: Emerging Applications and Theoretical Development - Advances in Theory and Practice of Emerging Markets
This book examines issues and implications of digital and social media marketing for emerging markets. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing.
339 pages, 36 Illustrations, color; 7 Illustrations, black and white; XV, 339 p. 43 illus., 36 illus
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de noviembre de 2020 |
| ISBN13 | 9783030243760 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 339 |
| Dimensiones | 233 × 154 × 27 mm · 558 g |
| Lengua | Alemán |
| Editor | Dey, Bidit |
| Editor | Dwivedi, Yogesh K. |
| Editor | Gutierrez, Anabel |
| Editor | Kizgin, Hatice |
| Editor | Rana, Nripendra P. |
| Editor | Sahu, Ganesh P. |
| Editor | Singh, Nitish |
| Editor | Slade, Emma L. |