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Strategic Innovative Marketing: 6th IC-SIM, Pafos, Cyprus 2017 - Springer Proceedings in Business and Economics 2019 edition
Strategic Innovative Marketing: 6th IC-SIM, Pafos, Cyprus 2017 - Springer Proceedings in Business and Economics
The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation.
275 pages, 50 Tables, color; 48 Illustrations, color; 9 Illustrations, black and white; XVI, 275 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 26 de mayo de 2019 |
| ISBN13 | 9783030160982 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 275 |
| Dimensiones | 150 × 220 × 20 mm · 606 g |
| Lengua | Alemán |
| Editor | Nasiopoulos, Dimitrios K. |
| Editor | Sakas, Damianos P. |