Recomienda este artículo a tus amigos:
Brand Hate: Navigating Consumer Negativity in the Digital World S. Umit Kucuk Second Edition 2019 edition
Precio
$ 73,99
sin IVA
Pedido desde almacén remoto
Entrega prevista 23 de jun. - 6 de jul.
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
También disponible como:
Brand Hate: Navigating Consumer Negativity in the Digital World
S. Umit Kucuk
This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
199 pages, IX, 199 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de diciembre de 2019 |
| ISBN13 | 9783030131098 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 199 |
| Dimensiones | 150 × 220 × 10 mm · 454 g |
| Lengua | Alemán |
Mas por S. Umit Kucuk
Mostrar todo![Cover for S. Umit Kucuk · Visualizing Marketing: From Abstract to Intuitive - Palgrave Studies in Marketing, Organizations and Society (Paperback Book) [Second Edition 2023 edition] (2024)](https://imusic.b-cdn.net/images/item/original/174/9783031182174.jpg?s-umit-kucuk-2024-visualizing-marketing-from-abstract-to-intuitive-palgrave-studies-in-marketing-organizations-and-society-paperback-book&class=scaled&v=1749855972)
Mere med samme udgiver
![Cover for Breit, Dominic, Dr. · A Course on Function Spaces I: Continuous and Integrable Functions - Universitext (Paperback Book) [2022 edition] (2026)](https://imusic.b-cdn.net/images/item/original/422/9783030806422.jpg?breit-dominic-dr-2026-a-course-on-function-spaces-i-continuous-and-integrable-functions-universitext-paperback-book&class=scaled&v=1716780093)
![Cover for T. S. Venkatesh · Strength of Materials: Volume II: For Mechanical, Production, Civil, Construction, Automobile, Marine and Chemical Engineering Branches (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/787/9783032040787.jpg?t-s-venkatesh-2026-strength-of-materials-volume-ii-for-mechanical-production-civil-construction-automobile-marine-and-chemical-engineering-branches-hardcover-book&class=scaled&v=1778117433)
![Cover for Shimon P. Vingron · Logic Circuit Design: Selected Topics and Methods (Hardcover Book) [Third Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/528/9783032212528.jpg?shimon-p-vingron-2026-logic-circuit-design-selected-topics-and-methods-hardcover-book&class=scaled&v=1775079513)
![Cover for Øyvind Grøn · Einstein's General Theory of Relativity: With Modern Applications in Cosmology - Graduate Texts in Physics (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/588/9783032005588.jpg?oeyvind-groen-2026-einstein-s-general-theory-of-relativity-with-modern-applications-in-cosmology-graduate-texts-in-physics-hardcover-book&class=scaled&v=1778038948)
![Cover for Ke-Lin Du · Wireless Communication Systems: From Fundamentals to 6G - Signals and Communication Technology (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/938/9783032130938.jpg?ke-lin-du-2026-wireless-communication-systems-from-fundamentals-to-6g-signals-and-communication-technology-hardcover-book&class=scaled&v=1774415337)
![Cover for Mehdi Rahmani-Andebili · Advanced Electrical Circuits Analysis: Practice Problems, Methods, and Solutions (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/898/9783032074898.jpg?mehdi-rahmani-andebili-2026-advanced-electrical-circuits-analysis-practice-problems-methods-and-solutions-hardcover-book&class=scaled&v=1761003881)
Ver todo de S. Umit Kucuk ( Ej. Hardcover Book y Paperback Book )