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Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases Softcover Reprint of the Original 1st 2019 edition
Management and Marketing of Wine Tourism Business: Theory, Practice, and Cases
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
388 pages, 25 Illustrations, black and white; XXII, 388 p. 25 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de febrero de 2019 |
| ISBN13 | 9783030092382 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 388 |
| Dimensiones | 211 × 147 × 25 mm · 544 g |
| Lengua | Alemán |
| Editor | Robinson, Richard N. S. |
| Editor | Sigala, Marianna |