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Consumer Psychology: A Life Span Developmental Approach Brian M. Young Softcover Reprint of the Original 1st 2018 edition
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Consumer Psychology: A Life Span Developmental Approach
Brian M. Young
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children’s understanding of advertising and marketing, teen and youth identities and their consumption tastes.
354 pages, XII, 354 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de enero de 2019 |
| ISBN13 | 9783030081294 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 354 |
| Dimensiones | 150 × 220 × 10 mm · 439 g |
| Lengua | Alemán |
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