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The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research 2019 edition
The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research
He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general.
212 pages, 61 Illustrations, color; 5 Illustrations, black and white; VIII, 212 p. 66 illus., 61 ill
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de marzo de 2019 |
| ISBN13 | 9783030060305 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 212 |
| Dimensiones | 242 × 162 × 21 mm · 486 g |
| Lengua | Alemán |
| Editor | Babin, Barry J. |
| Editor | Sarstedt, Marko |