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Social Commerce: Consumer Behaviour in Online Environments 2019 edition
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Social Commerce: Consumer Behaviour in Online Environments
Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).
277 pages, 3 Illustrations, color; 15 Illustrations, black and white; XXI, 277 p. 18 illus., 3 illus
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de marzo de 2019 |
| ISBN13 | 9783030036164 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 277 |
| Dimensiones | 218 × 157 × 29 mm · 616 g |
| Lengua | Alemán |
| Editor | Blazquez, Marta |
| Editor | Boardman, Rosy |
| Editor | Henninger, Claudia E. |
| Editor | Ryding, Daniella |
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