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Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services Izabella Parowicz 2019 edition
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Cultural Heritage Marketing: A Relationship Marketing Approach to Conservation Services
Izabella Parowicz
Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach.
158 pages, 13 Illustrations, black and white; XVII, 158 p. 13 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 7 de noviembre de 2018 |
| ISBN13 | 9783030002862 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 158 |
| Dimensiones | 218 × 156 × 20 mm · 336 g |
| Lengua | Alemán |
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