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Le Pere Noel de la Poste: La Surprenante Histoire de Son Secretariat (1962-2012) - Histoire de la Poste Et Des Communications / History Of The Valerie-ines De La Ville
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Le Pere Noel de la Poste: La Surprenante Histoire de Son Secretariat (1962-2012) - Histoire de la Poste Et Des Communications / History Of The
Valerie-ines De La Ville
Ce livre retrace l'evolution du Secretariat du Pere Noel au sein de l'administration postale, dont la mission releve d'une politique de diffusion de la culture commerciale et marketing en lien avec des logiques de transmission familiale, d'enjeux educatifs promus par l'ecole, et la montee en puissance de medias de masse ciblant la jeunesse.
197 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de diciembre de 2014 |
| ISBN13 | 9782875742315 |
| Editores | Peter Lang AG, Internationaler Verlag de |
| Páginas | 197 |
| Dimensiones | 220 × 152 × 18 mm · 330 g |
| Lengua | Francés |
| Editor | Comite Pour l'Histoire de la Poste |
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