Jeremy Rudd

4 Magic Steps to Double Profit: Second Edition Jeremy Rudd 2nd edition

Whether you are starting a business or wanting to do the best possible, the first step is always to believe that you can do better. Using Magic Steps will help you believe and show you how to make money.




FAQs: Will Squawk help me turn my vision into a successful business? Yes he willWill Jo's experience inspire me to succeed? Yes she willWill using the Action Points help improve my business? Yes it willCan the Checklists help me improve my business? Yes they will




An enjoyable and thought-provoking read giving a clear focus on the key things for profit that you need to concentrate on, split into: FOCUS: The Magic Business SAVE ME formula that keeps the focusMagic Step 1: Get your Price right, The dynamic relationship between price and profit (we show how a 5% increase in price can double profit) Magic Step 2: Selling enough? The dynamics between volume and profit (see how a 5% increase in sales can improve profit by over 30%) Magic Step 3: Controlling costs (We show how a successful business can fall into huge losses just by adding another product) Magic Step 4: Fixed costs are a risk and Time is your enemy




There are over 30 Key Action Points for you to use, such as


How to have a clear and focused targetGet the last % in price negotiationsBe proud of your product, and show it!Make it easy for your customer to get what they want - immediatelyLove and spoil your customersKeep the business fresh, keep the customers interestedDon't be frightened to change things if they are not workingKeep business simple as possible - complexity costs moneyGiving product choice is expensive - cull your offering, focus on key itemsContinually challenge your supply channel, keep them honest




Also included are 7 Checklists, useful templates to follow


The Sniff Test (a quick assessment of your business) Reviewing your Selling PricesIncreasing SalesChallenging price reductionsTarget all activities and costs to co firm they are necessary and efficientChallenging risky Fixed costsChecking Focus with the SAVE ME template