Sean Daniels

Customer Service Development of a Sport Store Sean Daniels

The purpose of the thesis was to find development suggestions for the customer service of the commissioner. Quantitative research was used to collect primary data by conduct- ing a questionnaire survey. The secondary research was done in order to find out the strengths and weaknesses of Stadium and to determine the demographics of the custom- ers of Lielahti area. The survey was executed in a multiple-choice format and the ques- tionnaire had one open question. The most important parts were the three questions where respondents were asked to rate different characteristics of the store services on a scale of one to five. This method was chosen to provide the commissioner with a wide range of standardized data and to distinguish stores more clearly.