Luca Discacciati

Do NOT buy this Book Luca Discacciati

If I were to ask you NOT to think of an elephant, you'd able to do anything but not think of an elephant. I wrote this book based on a fundamental principle: Our brain does exactly the opposite of what we ask it to do. This book is the result of three years of my own personal experience and on-the-field experiments in the areas of marketing, communication and sales. I provide simple and easy-to-follow advice on how the behavioral mechanisms of our subconscious work and how they can be leveraged to your advantage. By the end of the book, you will be able to apply these concepts to achieve excellent results in both your personal and professional life. This is by no means a contorted academic work or purely a marketing and communication handbook. Rather, it is a straightforward how-to manual that will help you open your eyes to the social dynamics happening around you.