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Customer Relationship Management: How to Develop and Execute a CRM Strategy Michael Pearce
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Customer Relationship Management: How to Develop and Execute a CRM Strategy
Michael Pearce
Designed to help the reader by stripping CRM down into its component parts under the umbrella of developing and executing a CRM strategy. It delves into and explains the role and relevance of the ‘C,’ ‘R’ and ‘M’ in CRM. It is a practical guide but set within a strategic framework.
150 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de marzo de 2021 |
| ISBN13 | 9781953349644 |
| Editores | Business Expert Press |
| Páginas | 150 |
| Dimensiones | 227 × 152 × 18 mm · 322 g |
| Lengua | Inglés |
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