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The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy George Pettinico
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The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy
George Pettinico
Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. The book provides suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions.
194 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de junio de 2020 |
| ISBN13 | 9781951527686 |
| Editores | Business Expert Press |
| Páginas | 194 |
| Dimensiones | 152 × 228 × 10 mm · 268 g |
| Lengua | Inglés |
