Russell Richard

Leadership Russell Richard

Leadership is paramount to the success of any enterprise. In a fastpaced, ever-changing world, there is one thing that is increasingly needed: effective leadership. However, has the ever-increasing speed of change and innovation in a 21st-century global modern era outpaced our ability to develop effective new leaders? Is there still time to convert old leadership models into new, more effective ones that address the challenges of this era? Are the current, prevalent leadership models sufficient to lead a global multi-cultural, multi-talented, multi-generational society? What are the key leadership attributes needed to lead effectively? Is there a 21st-century smart leadership model that we can use to develop truly effective leaders? The answers to these questions await within the pages of this book.

Many leaders operate with a certain level of confidence and sophistication and with titles like President, CEO, COO, EVP, SVP, VP, Director, Manager, etc. These titles imply leadership. Given the enterprises leaders represent, the enlightenment and insights provided by those enterprises, and the measure of their influence, some may perceive these attributes as leadership. Not so. There is no substitute for leadership. Leadership is not about titles, persona, or the prestige of a person's enterprise. It's about leading people to successful outcomes that are mutually beneficial to the enterprise and the people who create the outcomes.

This book is a leadership tool, benchmark, and executive brief wrapped into one. It's a calibration device for adjusting, adding to, and improving your leadership attributes. The book is designed to help leaders set standards by which they can compare and measure those approaches to obtain optimal outcomes. And, it's a short script that busy leaders can refer to, share with their teams, and promote effective, smart leadership as they continue their leadership journeys.