Dennis Ford

Monetize Your Culture Dennis Ford

More than 500 billion dollars are left on the table every year in the United States by companies with unhappy, unsatisfied, and unengaged employees. That's half a trillion dollars...wasted...gone...vapor. And the simple truth is that this doesn't have to happen. The answer costs nothing...not a dollar. The answer? Create an international company culture of joy, passion, respect, dignity, and trust. Any company that makes their employees the priority, and has a culture of appreciation and support, will dramatically increase productivity and revenues. It is a fact that happy, engaged employees perform at a level 40% higher than those who are not happy in their jobs. And this book is the road map to creating that amazing, joyful, and profitable culture.