Balancing the Demand Equation - Adam Needles - Libros - New Year Publishing - 9781935547365 - 19 de septiembre de 2011
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Adam Needles
Balancing the Demand Equation

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The goal of the book is to help B2B marketers fundamentally transform their demand generation approach, building perpetual, buyer-centric programs that contribute to predictable and sustainable revenues for their organizations. The book also helps B2B marketers re-position their role, from tactical execution manager to that of strategic demand-chain manager, a critical shift.

B2B marketers need more than a minor course correction. They need a massive overhaul in their approach to B2B demand generation. Balancing the Demand Equation:  The Elements of a Successful, Modern B2B Demand Generation Model delivers both the rationale and approach to help B2B marketers succeed in this re-alignment and to emerge as leaders in the new B2B demand chain.

216 pages, black & white illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 19 de septiembre de 2011
ISBN13 9781935547365
Editores New Year Publishing
Páginas 216
Dimensiones 156 × 234 × 14 mm   ·   467 g
Lengua Inglés  

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Ver todo de Adam Needles ( Ej. Hardcover Book )