Paul Broadfoot

Xcelerate: Innovate Your Business Model, Disrupt Your Market Paul Broadfoot

Xcelerate flips traditional approaches to disruption and innovation. It contains fast, finite frameworks that deliver leaders breakthrough results not just incremental thinking.
The world is full of books that help you innovate from a customer need or a product development perspective, but little has been said and done to show you how to innovate your market - until now. Written from an Australian perspective, Xcelerate includes examples and case studies of leading companies and successful startups alike - such as Amazon Go, Airbnb, Surf Air, McKesson, Atlassian and Netflix