Ben Phillips

The Customer Experience Dictionary Ben Phillips

"What exactly IS Customer Experience...?"... is probably the most common question asked of Customer Experience professionals every day. The problem with answering this question isn't that there is no definition but is, in fact, the opposite. Written to solve this very problem, the CX Dictionary includes: - Hundreds of CX terms, references and acronyms- Fully written definitions, explanations and examples- Information on CX best practice, market research methodologies and the latest technology innovations- Cross-referenced entries to help you explore different areas of interest Ultimately, it is an all-in-one Dictionary, encyclopedia, glossary and guidebook for all your CX needs.