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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space - The Macat Library Andreas Mebert 1.º edición
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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space - The Macat Library
Andreas Mebert
Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of “blue oceans” in uncontested market space.
97 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de julio de 2017 |
| ISBN13 | 9781912128426 |
| Editores | Macat International Limited |
| Páginas | 112 |
| Dimensiones | 132 × 198 × 6 mm · 138 g |
| Lengua | Inglés |
