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An Analysis of Theodore Levitt's Marketing Myopia - The Macat Library Monique Diderich 1.º edición
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An Analysis of Theodore Levitt's Marketing Myopia - The Macat Library
Monique Diderich
Recognizing that companies went bust when the market for their products dried up, Levitt set out to learn why. The manifesto he produced aimed to upend conventional wisdom that viewed a company’s product as paramount. Levitt saw the customer as central to the success of any business, and urged companies in every industry to look at their products from the customers’ point of view.
92 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de julio de 2017 |
| ISBN13 | 9781912127337 |
| Editores | Macat International Limited |
| Páginas | 94 |
| Dimensiones | 132 × 198 × 6 mm · 111 g |
| Lengua | Inglés |
