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Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business Michael Farmer
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Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business
Michael Farmer
In August 2021, Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mat's journey through his transformation effort.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de junio de 2023 |
| ISBN13 | 9781911687641 |
| Editores | LID Publishing |
| Páginas | 256 |
| Dimensiones | 159 × 233 × 18 mm · 320 g |
| Lengua | Inglés |
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