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Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits Sangeeta Waldron
Corporate Social Responsibility is Not Public Relations: How to put CSR at the heart of your company and maximize the business benefits
Sangeeta Waldron
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
224 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de febrero de 2021 |
| ISBN13 | 9781911671428 |
| Editores | LID Publishing |
| Páginas | 224 |
| Dimensiones | 137 × 214 × 16 mm · 294 g |
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