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Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices
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Contemporary Issues in Digital Marketing: New Paradigms, Perspectives and Practices
Despite pervasive digitaltechnologies, digital marketing is still in its infancy. The term digitalmarketing is commonly used but its meaning is far from concise. This bookexplores the realities of digital marketing, with contributions from academicsand practitioners, expert in the field.
350 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de junio de 2018 |
| ISBN13 | 9781911450238 |
| Editores | Libri Publishing |
| Páginas | 350 |
| Dimensiones | 229 × 154 × 17 mm · 502 g |
| Lengua | Inglés |
| Editor | Branch, John |
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