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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Jacquelyn Ottman 1.º edición
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The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn Ottman
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
252 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de noviembre de 2010 |
| ISBN13 | 9781906093440 |
| Editores | Taylor & Francis Ltd |
| Páginas | 272 |
| Dimensiones | 155 × 229 × 16 mm · 422 g |
| Lengua | Inglés |
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