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Global Consumer Behavior C Ammi
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Global Consumer Behavior
C Ammi
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.
280 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de marzo de 2007 |
| ISBN13 | 9781905209637 |
| Editores | ISTE Ltd and John Wiley & Sons Inc |
| Páginas | 298 |
| Dimensiones | 161 × 241 × 19 mm · 566 g |
| Editor | Ammi, Chantal (National Institute of Telecommunications, Evry, France) |
