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Geomarketing: Methods and Strategies in Spatial Marketing G Cliquet
Geomarketing: Methods and Strategies in Spatial Marketing
G Cliquet
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles.
328 pages, Illustrations, maps
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de febrero de 2006 |
| ISBN13 | 9781905209071 |
| Editores | ISTE Ltd and John Wiley & Sons Inc |
| Páginas | 328 |
| Dimensiones | 161 × 243 × 23 mm · 612 g |
| Lengua | Inglés |
| Editor | Cliquet, Gerard (University of Rennes 1, France) |