Recomienda este artículo a tus amigos:
Marketing and Modernity: An Ethnography of Marketing Practice - Explorations in Anthropology Marianne E. Lien
Marketing and Modernity: An Ethnography of Marketing Practice - Explorations in Anthropology
Marianne E. Lien
This text examines the strategies and struggles of the professionals who are responsible for marketing ready-made food products for a Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity.
256 pages, bibliography, index
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de septiembre de 1997 |
| ISBN13 | 9781859739914 |
| Editores | Bloomsbury Publishing PLC |
| Páginas | 256 |
| Dimensiones | 225 × 148 × 24 mm · 489 g |
| Lengua | Inglés |