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Creating Powerful Brands De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk) 4.º edición
Creating Powerful Brands
De Chernatony, Leslie (Universita Della Svizzera Italiana, Lugano, Switzerland, Honorary Professor at Aston University, Uk)
This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
496 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de septiembre de 2010 |
| ISBN13 | 9781856178495 |
| Editores | Taylor & Francis Ltd |
| Páginas | 510 |
| Dimensiones | 190 × 235 × 28 mm · 940 g |
| Lengua | Inglés |