Arch G Woodside
Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites - Advances in Culture, Tourism and Hospitality Research Arch G Woodside

Name: Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites - Advances in Culture, Tourism and Hospitality Research
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Author: Arch G Woodside

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Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites - Advances in Culture, Tourism and Hospitality Research

Arch G Woodside

Provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. In this title, several authors undertake information-usefulness audits on DMO (destination management office) websites and provide practical check lists.

184 pages, black & white line drawings, black & white tables, figures

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	24 de septiembre de 2010
ISBN13	9781849509008
Editores	Emerald Publishing Limited
Páginas	184
Dimensiones	233 × 160 × 18 mm · 412 g
Lengua	Inglés
Editor de series	Woodside, Arch G.