Simon Cruickshank

Principles of Business and Management Simon Cruickshank Updated edition

'Principles of Business and Management' is a refreshing introductory book to business studies. IT FEATURES: Examples which are easy to understand as they are drawn from everyday experiences. A wide range of questions which help the reader to appreciate the pervasive nature of business in their environment today. Case studies with sample answers that act as a guide to tackling examination questions while appreciating the challenges of business. Broad coverage of business and management concepts which are prevalent in the business world today. It is this approach that makes the book an enjoyable read as well as a powerful companion for an introduction to business and management.