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Sensory Marketing: Research on the Sensuality of Products 1.º edición
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Sensory Marketing: Research on the Sensuality of Products
What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It provides an overview of sensory marketing research.
428 pages, 10 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de diciembre de 2009 |
| ISBN13 | 9781841697536 |
| Editores | Taylor & Francis Ltd |
| Páginas | 426 |
| Dimensiones | 157 × 235 × 29 mm · 704 g |
| Lengua | Inglés |
| Editor | Krishna, Aradhna (University of Michigan, Ann Arbor, USA) |
