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Free Gift Inside!!: Forget the Customer. Develop Marketease Brown, Stephen (University of Ulster)
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Free Gift Inside!!: Forget the Customer. Develop Marketease
Brown, Stephen (University of Ulster)
Free Gift Inside! argues that corporations should stop chasing customers and get customers to chase them instead. This revolutionary idea is based on the fact that titillating, teasing, and tormenting customers is a better way to drive them to a product than the already ubiquitous customer--oriented marketing.
300 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de noviembre de 2003 |
| ISBN13 | 9781841125466 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 304 |
| Dimensiones | 155 × 234 × 19 mm · 485 g |
| Lengua | Inglés |
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