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Channel Management: Marketing 04.07 - Express Exec Patrick Forsyth
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Channel Management: Marketing 04.07 - Express Exec
Patrick Forsyth
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide.
120 pages, Ill.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de abril de 2002 |
| Fecha de lanzamiento original | 2001 |
| ISBN13 | 9781841121956 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 120 |
| Dimensiones | 138 × 177 × 9 mm · 122 g |
| Lengua | Inglés |
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