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Global Strategy: Strategy 03.02 - Express Exec Lamont, Douglas (Douglas Lamont and Associates)
Global Strategy: Strategy 03.02 - Express Exec
Lamont, Douglas (Douglas Lamont and Associates)
covers the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities. This title includes examples and lessons from some of the world's most successful businesses, including Wal-Mart, Tesco and MSN.
146 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de abril de 2002 |
| ISBN13 | 9781841121901 |
| Editores | John Wiley and Sons Ltd |
| Páginas | 128 |
| Dimensiones | 125 × 172 × 12 mm · 136 g |